About Us

About Us: Reliving Culinary Traditions Since 1988

Welcome to As-Sufi Food Industries, where time-honoured culinary traditions meet modern convenience. Since our inception in 1988, we have earned our place as a revered name in convenient frozen, paste, ready-to-eat meals, and ambient food products. Our journey has been one of passion, innovation, and an unwavering commitment to preserving the essence of the past while embracing the present.

We take immense pride in presenting an extensive catalogue of over 60 meticulously crafted product SKUs, and we’re proud to say the count is ever-growing. Our diverse range encompasses beloved classics and ground-breaking creations, all meticulously crafted to ensure that the soul of Malay cuisine shines through in every bite.

At As-Sufi Food Industries, we are pioneers in preserving traditional tastes in contemporary forms. Our culinary maestros are relentless in their pursuit of authenticity, ensuring that our products encapsulate the true essence of Malay culinary excellence. From tantalising rendangs to velvety laksa, each dish is a testament to our dedication to preserving and celebrating our culture’s authentic flavours.

Our commitment to quality is unyielding and speaks volumes through our partnerships with multiple esteemed Halal establishments. We recognise the significance of trust in food and take immense pride in being the chosen ingredient partner for those who demand nothing but the highest standards of Halal-certified products.

But we’re not just here for businesses but for you. We extend B2B partnerships to restaurants, caterers, and retailers, and our rapid replenishment turnaround ensures that your patrons can relish our products consistently. Our competitive pricing strategy is a testament to our belief that premium quality should be within everyone’s reach. We firmly believe that taste and quality should never be compromised.

What sets us apart is our unswerving commitment to quality control. We understand that consistency is the cornerstone of exceptional taste, and our quality control processes are stringent. Each product carrying the As-Sufi name undergoes rigorous testing, ensuring that it attains the pinnacle of our exacting standards. We promise to deliver nothing short of culinary excellence in every mouth-watering morsel.

At As-Sufi Food Industries, we don’t just serve food; we craft memories. Our products are designed to transport you through time, allowing you to savour the flavours of your yesteryears or explore fresh tastes that will become cherished traditions. We appreciate the power of food to evoke nostalgia, and we approach this responsibility with the utmost seriousness.

As we reflect upon our journey since 1988, our hearts swell with gratitude for our steadfast customers and partners who have championed us. Your trust and unwavering support fuels our passion to keep crafting culinary masterpieces that bring joy to your table.

Thank you for being part of our narrative, and we eagerly anticipate serving you for countless more years to come. Here’s to the past, the present, and the delectable future that beckons us all.